The group of ICO experts (collected more than
$ 300 M in total) has prepared for you a memo + 3 useful articles,
which will help you avoid mistakes in the ICO you are launching.

Find out what the essence of blockchain, ICO, what errors are
to avoid, what risks are waiting for you and how to achieve a really successful ICO!

ICO process structure

1

Analysis of the idea and
competitors

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Step 1. Analysis of the idea and competitors

The group's experts, selected based upon the specifics of your project, will carefully analyze it, assess weak and strong points and provide recommendations. Their rating, based on industry standards, will show relevance of your idea for investors. Also at this stage, the overall concept of the project, its demand on the market and the economy of the token are planned in order to be maximally attractive to investors and optimal for the organizers of an ICO.

At that time, we also develop the ICO/ITO/ISTO/IPO campaign concept.

2

Legal preparation

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Step 2. Legal preparation

Choice of an ICO/ITO/STO/ or VC funding jurisdiction is one of the main conditions of any successful campaign.

The most popular among ICO organizers jurisdictions:

  1. Investy.io – Isle of Man;
  2. Starta – The USA;
  3. Golos – Belize;
  4. Polybius – Estonia;
  5. Waves – Great Britain;
  6. SONM – Singapore;
  7. Exscudo – Estonia;
  8. BitCAD – Singapore.

 

At this stage we provide:

  1. consulting on the jurisdictions choice for ICO transactions;
  2. structuring a token from a legal point of view;
  3. the development of a mechanism for converting cryptocurrency into fiat money and vice versa;
  4. consulting on currency legislation;
  5. consulting on legislation on combating money laundering and financing of terrorism;
  6. development of legally binding documentation (public offers, user agreements, financial documentation);
  7. escrow agent services.

Some work we do directly on our own, in some cases we recommend the proven legal companies.

3

Whitepaper preparation

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Step 3. Whitepaper preparation

The Whitepaper is the main document of a project.

Development term – from 10 to 30 days.

Standard document structure:

  1. Background — how it all started.
  2. Introduction — market description, blockchain applicability in it.
  3. Market Analysis — deep market analysis, market growth potential, existing competitors.
  4. Introduction to product — what product, service or project you offer.
  5. Product specific section — detailed product description, graphs, tables, calculations.
  6. Technical — detailed description of a product's technical aspects.
  7. Use cases — practice of product application.
  8. The pre-ICO — if there is a preliminary gathering of investments.
  9. The ICO — description of conditions for investors.
  10. Roadmap of development — what has already been done, what is planned and in what time frame.
  11. Financial Projections — how the invested money will be spent.
  12. Team — the administration, key staff and their experience.
  13. Conclusion — findings.
  14. Structuring the token.

And other points, based on the needs of the customer.

4

Investment conditions
determination

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Step 4. Investment conditions determination

At this stage you should decide if you are going to conduct Pre-Sale and Pre-ICO (STO).

This let you find bugs with the users' help and work on promotion in social media. After Pre-Sale and Pre-ICO completing, you may decide to release tokens just in the end of the basic investment round.

Checklist: 

  1. An ICO start and finish date (recommended duration is not more than five weeks).
  2. What currencies are accepted (bitcoin, ethereum, others)?
  3. Is there a running product?
  4. Is there a road map?
  5. What will the tokens be based on?
  6. Tokens: number of released and mined tokens, if there is a release limit, how the initial price of tokens should be determined, what will happen with unsold tokens.
  7. Is there escrow-agents (guarantors with the access to the collected funds)?
  8. Source code audit by independent auditors, the availability of source code on GitHub.
  9. Tokens distribution among the team, for marketing costs, for bounty activities.
  10. Pre-ICO: what the first investors will get and on what terms (how many tokens are already released, how many are sold and how many will be issued).
  11. Who are the mentors, advisors, experts?
  12. What partners are among blockchain services and financial institutions (advisors, banks, investors).
  13. Bounty program terms.
  14. Preliminary arrangements for listing on Exchanges and the listing duration.
  15. Bonuses depending on the investment time. Or bonuses depending on the percentage from the overall emission.
  16. If there is a maximal hidden cap, stopping fundraising.
  17. For the US and other countries citizens: can their investments be accepted?
  18. Raised funds: is there uniform delivery to the team within two or three years?
  19. Motivation for investing: participation in profits, sale on the Stock Exchange, participation in management, buy-back? Long-term or short-term investment?
  20. At what amount of funds is the campaign considered successful? Is there a return if the goal is not reached?
  21. After the completion of the ICO: what will the collected funds go to? Are there different development models depending on the amounts collected?

5

Site launch and
token programming

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Step 5. Site launch and token programming

At the moment of sales start thousands of users will visit your site.

There can be DDoS-attacks, massive phishing links spam in social channels.

Site structure:

  1. Subscribe form.
  2. Video.
  3. Road map: what and in what time frame (quarterly) is planning to be done.
  4. An ICO description.
  5. The team: high-quality photos, short biographies, links to social networks.
  6. Press: photos, links to publications, videos of presentations and speeches.
  7. Product description.
  8. Running cases.
  9. Documents: Terms, Whitepaper.
  10. Partners.
  11. Contacts and social channels.
  12. Messengers, intercom.

E-mail marketing:

  1. Weekly news — keeping posted about the project.
  2. Reminders on the date of investment — before a month, a week, a day to start.
  3. Reminders on the start of investment — before 5 minutes to start.
  4. Security alerts and links to step by step manuals.

6

Investor’s personal account
development. Providing
wallets safety

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Step 6. Investor’s personal account development. Providing wallets safety

  1. The main functionality of the account: reception of cryptocurrency, transfer of the released tokens to the wallet, settings.
  2. Additional functionality: loading of identification documents, additional protection, various timers.
  3. Sections Question – Answer, etc.

7

Site and necessary materials
translation to potential
investors’ language

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Step 7. Site and necessary materials translation to potential investors’ language

  1. It’s necessary to translate the content to potential investors’ languages. The most popular languages are: English, Japanese, Korean, Russian, German, French.
  2. Site, Whitepaper and other materials translation.
  3. Section Question – Answer.
  4. Community support in the required languages.

8

Token programming,
release and listing
on Stock Exchanges

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Step 8. Token programming, release and listing on Stock Exchanges

  1. Release on the Ethereum platform, Waves platform or creation of tokens of your own.
  2. Our specialists will develop tokens and smart contract according to Your needs.

9

Creating and managing
social media

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Step 9. Creating and managing social media

Creating accounts for all key team members and for business.

Social networks:

  1. Twitter
  2. Facebook
  3. Telegram
  4. Linkedin
  5. Reddit
  6. Medium
  7. Slack
  8. VKontakte
  9. Golos
  10. Bitcointalk

Some channels imply communication, others — informing.

Round-the-clock moderation of all channels.

The worst thing that can happen during the ICO/ITO/ISTO process is the accusation that it is a scam. Reputation is very important, therefore constant answers and communication with users and investors are required.

10

Bounty campaign creation
and announcement

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Step 10. Bounty campaign creation and announcement

Bounty is a users reward for PR activity: signatures on forums, topics maintenance in local language versions, documents translation into a local language, publications in social networks, blogs and so on.

11

Project listing
on ICO-trackers

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Step 11. Project listing on ICO-trackers

Trackers study your project, and provide an opinion on its legitimacy in a list. Trackers should be compared by the number of visits per month.

The list of main trackers:

  1. Icoalert.com.
  2. Icorating.com.
  3. Icocountdown.com.
  4. Smithandcrown.com.
  5. The-blockchain.com.
  6. Coinschedule.com.
  7. Icotracker.net.
  8. Tokenmarket.net.
  9. Tokenhub.com.
  10. Cointelegraph.com.
  11. Tokenmarket.net.
  12. Ico-list.com.
  13. Icobazaar.com.
  14. Coingecko.com.
  15. Cointelegraph.com.

Specialists of our company are TOP-10 experts in some ICO and STO trackers.

Every month new trackers appear. There are more than a hundred of them at the moment.

12

Publishing in
the appropriate mass media

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Step 12. Publishing in the appropriate mass media

  1. Traditional PR work: making the list of platforms, materials preparation, constant contact with platform editors.
  2. Materials release, press releases distribution.
  3. Free, paid publication of materials in the media of different categories.

13

Advertising campaign start
and control until the ICO completion

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Step 13. Advertising campaign start and control until the ICO completion

The main task is to sell the tokens quickly.

Potential customers should visit your website or social channels and leave applications for participation in Token Sales.

Placing information on various sources:

  1. 900,000 Twitter subscribers of official accounts of ICO projects
  2. BC Experts (Twitters) 100
  3. 500,000 emails of the Facebook crypto communities members
  4. 100,000 emails of the LinkedIN crypto communities members
  5. 50,000 Vkontakte crypto communities mobile members
  6. 1,000 YouTube channels for crypto projects advertising
  7. Different types of targeted "Coin" traffic

Emailing on the investor bases, invitation to chats, mass following, robotized script calling, automated sales funnels:

  1. Traders from Coinbase, Poloniex, Bitfenix, Bitstamp – more than 10,000,000 emails
  2. Blockchain VC 7,500
  3. Blockchain, bitcoin evangelists & Influencers 1,800
  4. Blockchain investors 3,500
  5. Cryptocurrency investors 700

Target ads in social networks:

  1. Twitter
  2. Facebook
  3. LinkedIn
  4. Vkontakte
  5. 900,000 Twitter subscribers of official accounts of ICO projects
  6. BC Experts (Twitters) 100
  7. 500,000 emails of the Facebook crypto communities members
  8. 100,000 emails of the LinkedIN crypto communities members
  9. 50,000 Vkontakte crypto communities mobile members
  10. 1,000 YouTube channels for crypto projects advertising
  11. Different types of targeted "Coin" traffic

Contextual advertising:

  1. Yandex Direct. Search and Yandex Advertising System
  2. Google Adwords. Search and GDN
  3. Remarketing and retargeting

And other ways and channels of notification of the target audience.

14

Conducting events and Roadshows

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Step 14. Conducting events and Roadshows

Our partners in Singapore, Hong Kong, the USA, England help to draw audience, invite private and corporate investors who consider investing in venture projects.

We can work out a turnkey meetups attendance, participating, creating and visits to the funds.

 

We help to create fundraising strategies and tactics.

 

We have  a list of partners and tools to make this work professional and usefull for the customer needs.

15

ICO/STO start and controlling audience response throughout
various channels

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Step 15. ICO start and controlling audience response throughout various channels

  1. The launch of a fundraising (through networking, marketing, PR).
  2. Round-the-clock duty of specialists from each department.

16

ICO/ STO completion

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Step 16. ICO completion

Control of the fulfillment of obligations to investors.

Burning of unsold tokens (if any).

The publication of reports, which inform about the completion of fundraising and the further actions of the team.

17

Listing of tokens on Stock Exchanges

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Step 17. Listing of tokens on Stock Exchanges

After the sale of the tokens, there are project commitments for listing the tokens on the exchanges.

In this regard, we offer a service for listing tokens.

  1. Bancor
  2. Binance
  3. Bit-z
  4. Bitfinex (ethfinex)
  5. Bitforex
  6. Bittrex
  7. Coinbene
  8. Coinexchange
  9. Cryptopia
  10. Digifinex
  11. Exmo
  12. Exrates
  13. Hitbtc
  14. HotBit
  15. Huobi
  16. IDEX
  17. Kucoin
  18. LATOKEN
  19. Livecoin
  20. Okex
  21. TopBTC
  22. Yobit

The listing period is from 10 to 30 days.

18

Post-ICO/STO marketing
to keep the price of the token
and its rise

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Шаг 18. Post-ICO/STO marketing to keep the price of the token and its rise

After finishing an ICO/STO and listing a coin on the Exchange, the issue of maintaining the value of shares arises because in 90% of cases when listing, it may happen that the tokens are sold by the main holders with the subsequent price drop.

To this end, an approach to retaining value has been developed.

At what stage is your project?

Please choose an actual brief type and we will send it to the e-mail you provide us. And after getting the completed brief from you we will make a detailed individual commercial proposal.
Thank you!

[ Zero? ]  


You just have an idea and general
understanding about why you need an ICO

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[ Preparation in process? ]

Some stages are designed with the professional's help

Download Brief

The group of ICO experts (collected more than
$ 300 M in total) has prepared for you a memo + 3 useful articles,
which will help you avoid mistakes in the ICO you are launching.

Find out what the essence of blockchain, ICO, what errors are
to avoid, what risks are waiting for you and how to achieve a really successful ICO!

Contact us

You can get a free consultation of highly qualified specialists
on any issues related to the ICO.

We provide technical and information support for our clients
24/7 at all levels of project implementation.